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MANAGING THE BUSINESS OF SOFTWARE

Writings by Calvin Marshall

Calvin marshall

Calvin Marshall has held leadership positions within start-ups as well as Fortune 500 companies, launching innovative products, generating measurable growth, increasing market share and creating profit driven promotions. He has honed a customer-centric approach to marketing using classic 4P thinking as the basis for strategy. Whether developing new products, assessing customer needs or creating promotional activities to generate buzz, his demonstrated leadership is in planning, executing and driving results.

 

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