On Roadmaps and Roadmapping
Product and portfolio roadmaps are key deliverables in any product planning process. A roadmap looks beyond what you’re doing now. It explores not where you’ll be soon but where you could be a year or more down the road.
- Why build a roadmap?
- The buyer-value approach
- Getting estimates
- Getting organizational buy-in
- Sharing the roadmap
The roadmapping process pulls together ideas from inside and outside your organization. Roadmaps are the result.
Learn how to involve the leaders inside your company to ensure buy-in. Download the ebook today.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com