At Under10, we help product teams apply industry best practices to their portfolio of products with proven tools and methods, customized to the organization's top priorities.

Is your product management team succeeding?

It seems products are often released through the heroics of individual team members. Maybe your product managers are struggling to apply what they learned in a public seminar or having difficulty adapting to agile methods. What's needed is a nimble idea-to-market method based on industry best practices. 

It’s difficult to get product teams on the same page using the same language. Some team members have attended training sessions; some haven’t. Some have been managing products for years; some are new. Many struggle to implement popular product management frameworks and methods without clear roles and responsibilities guided by a consistent process. 

Most organizations need a small number of living documents—fewer than 10—to manage their products and services. The most effective organizations favor minimal process, brief artifacts, and simple worksheets.

Don’t you?

How do you get from idea to market? The ideal scenario is a nimble, business-focused method.

The Under10 framework has helped hundreds of companies implement a simple idea-to-market process. Ideally, under 10 documents and under 10 steps. Each step requires one or more of the key artifacts—but only you can determine exactly what information you need for each step.

Most methods take a “step 1, 2, 3” approach as if you’re starting from nothing. They assume you don’t already have a product in some phase of its life cycle. However, the reality is this: most of us don’t start from the beginning. We usually start somewhere in the middle. Product leaders are often called on to jump in midstream.

The process for building products is not a line, it’s a wheel.

The truth is you might start from anywhere—define, describe, launch, any step. The trick is to identify where you are and get productive quickly. 

Our software and workshops are tied to this simple metaphor. Minimize the number of steps, artifacts, and templates. Build a process that fits your organization. Learn at each step of the way and improve. 

We wrote the book on pragmatic methods

In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with both colleagues and customers. This book is a primer on today's best practices in product management.

Here's what works

A product team empowered with the methods, skills, and tools to succeed.

The Under10 Playbook approach is simple. With decades of experience, we’ve identified the core elements of defining and delivering products. Under10 combines method with software to give you an approach that works. We apply these principles to your products with highly interactive workshops and webinars, and store the results online in your cloud-based product playbook.

From business planning to product launch, Under10 promotes a nimble approach for managing products, empowering your team to work smarter and collaborate better with development and marketing teams.

What's next?

Get started creating a world-class, business-oriented product team with Under10.