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Yahoo to become Altaba

Yahoo campus

Assuming the sale of Yahoo's internet products to Verizon goes through, the remaining assets will become known as Altaba. The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. 

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B companies should focus on descriptive names while B2C companies tend to focus on clever names. Names should be easy for clients to say and spell; after all, you'll want customers to find you on the web easily, won't you?

Strive for names that are unique and memorable. If you have to choose, it's better to be memorable than unique.  

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Yahoo to become Altaba

Assuming the sale of Yahoo's internet products to Verizon goes through, the remaining assets will become known as Altaba. The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking. 

I've never been a fan of nonsense names but then, my customers are primarily B2B rather than B2C. B2B companies should focus on descriptive names while B2C companies tend to focus on clever names. Names should be easy for clients to say and spell; after all, you'll want customers to find you on the web easily, won't you?

Strive for names that are unique and memorable. If you have to choose, it's better to be memorable than unique.