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LIFT: A Product Summit

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Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.

Lift is the only professional product-focused event in Columbus, and the lineup is filled with local and out of town product leaders from Target, Buffer, The Gap, Safelite, Wendy's and many more. The goal from the day is for each attendee to take away valuable tactics to take to work with you.

In his session, Steve Johnson will examine many product activities and artifacts for product strategy, planning, and growth, and introduced a simple tool that you can use in your organization to clarify the roles of product management and others.

Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

Will we see you there? Register here. Also, use promo code LIFT25 to get $25 off!

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