9 steps to success
Great results come from more than great development. You need a simple approach to optimize your product delivery every step of the way, from business planning to product creation to sales enablement.
- assign playbookability and assess your current state
- define your ideal planning process using the Under 10 Planning Canvas™
- meet your market with interviews and observation
- plan and execute a survey to quantify what you’ve learned
- refresh and prioritize your roadmap and backlog
- create/revise your market and product personas
- create/revise product positioning and market messaging
- create/revise your sales enablement tools
- measure your business and market results to identify areas for improvement
The Under10 Playbook centralizes your product deliverables using standard forms for consistency across your products, no matter which team member created them.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com