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MANAGING THE BUSINESS OF SOFTWARE

At Under10, we help product management teams apply proven methods with interactive workshops, customized to your organization's top priorities — priced by the team, not by the person.

I'm ready. Let's chat!


You know what keeps executives awake at night?

Strategic product management can drive all three issues. By empowering sales and marketing teams with clear value propositions for more effective sales tools. By empowering development teams with real customer problems to solve. By aligning the roadmap with market personas and their problems.

To get great products, you need methods that generate results.

Is your product management team broken?

Maybe your product managers are struggling to apply what they learned in a public seminar or having difficulty adapting to agile methods. Does your roadmap show your plans for the next two years or only the next two sprints? Are your product managers more focused on managing developers or are they managing the business aspects of your products? 

For too many organizations, products get released through individual heroics despite the process. It’s not enough to fill out forms. Product management is more than completing a set of activities on a framework. It’s about leading teams to successful product delivery.

Under10 Playbook delivers a simple approach for defining products. We ensure product responsibilities are clear for all the departments involved. We introduce a nimble planning process, adapted to the special needs of your business. And we make sure your product team has the skills and tools necessary for the job.

Good news! We can help.

Our goal is to turn your product managers into product leaders. With Under10 Playbook for product management, your team will think more strategically, embrace feedback from the market, and deliver better products to your customers.

We wrote the book on practical methods

In Turn Ideas into Products, author Steve Johnson introduces a nimble idea-to-market process with strong emphasis on personal experience with customers. From business planning to product launch, this approach for managing products empowers your product team to work smarter and collaborate better with both colleagues and customers. This book is a primer on today's best practices in product management.

Workshops on your top issues

Most product teams have little formal training in product management. Maybe you need customized training or maybe you need helping applying what your team has learned elsewhere. 

With Under10, your team will master key product management deliverables with interactive, customized workshops. Delivered at your site or over the web. Workshops can be from 90 minutes to a full day. And each workshop produces ready-to-use documents. You decide the agenda based on what your team needs. Learn more…

Software for product managers

How many critical documents do you have? In how many formats? It looks like everything the product managers share looks come from a different company. 

You need one place to store everything related to the product. In one format. Customized with the information unique to your organization.

Under 10 Playbook helps you define, develop, and refine awesome products. It’s a smart notebook for managing products—from definition to development to delivery. Learn more…

Here's what works

A product team empowered with the methods, skills, and tools to succeed.

The Under10 Playbook approach is simple. With decades of experience, we’ve identified the core elements of defining and delivering products. Under 10 templates; under 10 process steps. By combining method with software, we give you an approach that works. We apply these principles to your products with interactive workshops and webinars, and store the results online in your cloud-based product playbook.

From business planning to product launch, Under10 promotes a nimble approach for managing products, empowering your team to work smarter and collaborate better with executives, developers, sales people, and marketing teams.


What's next?

Get started creating a world-class, business-oriented product team with Under10.

I'm ready. Let's chat!