A2A: What are the best product metrics?
My favorite set of metrics help instrument the movement from "interested to buyer"?
Consider “Pirate Metrics” from Doug McClure.
Acquisition: Do customers find you?
Activation: Do they sign up?
Retention: Do they come back?
Revenue: Do they pay you?
Referral: Do they tell their friends?
So what becomes key is the conversion rates. Revenue by itself isn’t a very good yardstick.
If you truly believe you have a good idea, these metrics will show where you need to improve.