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Enhance your personas with real attributes

"Bob the Builder" and "Sally the Soccer mom" are thin, flat personas. I like to start my personas with a real person and then genericize them to my persona instead of starting with a generic. Here, from a list by Seth Godin, are some attributes that make your personas more like real people. 

  • Litigious
  • Price shoppers 
  • Loyal
  • Bureaucratic
  • Demonstrative
  • Followers
  • Leaders
  • Luxury-focused
  • Skittish
  • Trusting
  • Bottom fishers
  • Eager
  • Confident
  • Easily amused
  • Uncomfortable talking about money
  • Part of the crowd
  • Afraid
  • Outliers
  • Desperate
  • Rich
  • Easily distracted
  • Secretive 
  • Joyful 

Be cautious not to stereotype; we need to create archetypes. Remember, stereotypes are intended to demean; archetypes are intended to inform.

What are your tips for making personas work in your organization? Add your comment below.

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