Enhance your personas with real attributes
"Bob the Builder" and "Sally the Soccer mom" are thin, flat personas. I like to start my personas with a real person and then genericize them to my persona instead of starting with a generic. Here, from a list by Seth Godin, are some attributes that make your personas more like real people.
- Price shoppers
- Bottom fishers
- Easily amused
- Uncomfortable talking about money
- Part of the crowd
- Easily distracted
What are your tips for making personas work in your organization? Add your comment below.