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MANAGING THE BUSINESS OF SOFTWARE
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Inspiration: The only thing worse than training employees and losing them...

The only thing worse than training employees and losing them is not training them and keeping them.—Zig Ziglar

I once had a person working for me who claimed she didn't need any additional training due to her 20 years of experience. One of my colleagues remarked, "Actually, she has one year of experience, repeated 19 times."

What are you doing to stay current?

Since 1996 I have been teaching and coaching product management teams. And often, this is the first professional skills training the team has ever received. That's a real shame.

The rules of product management and marketing have changed; so have the rules of development and sales. Are you (and your people) keeping up?

Every week I speak to people who are trying to adapt agile methods to their products or are trying to adopt David Meerman Scott's "New Rules." These new techniques are powerful! But how do you apply them to your business situation?

Training and coaching may be the answer for you and your team.

According to my friends in HR, the typical annual allocation for on-going professional development is 3% of the employee's salary. Does that align with your training and coaching plans? If not, why not?

There are four types of expertise needed for most product management teams. Download my free ebook, Expertise in Product Management.

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