Inspiration: What you have to understand...
The phrase "what you have to understand" rarely refers to something I have to understand.— Steve Johnson.
“What you have to understand…” refers to some internal situation that prevents the company from delivering on their promises.
I hear it a lot:
We cannot do x because of situation y.
We cannot do what’s right by our customers.
We cannot do what’s best for the business.
We cannot follow the industry’s best practice.
You've heard it too. Listen for this in your work. And then ignore it. Your company history is gone; it’s time to focus on what works in today’s business reality without worrying about some internal barrier that is stopping you from doing what needs to be done.