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MANAGING THE BUSINESS OF SOFTWARE

Noticing problems

"You can observe a lot, just by watching."—Yogi Berra

Our job—as product managers and entrepreneurs—is to notice problems. After all, problems exist; customers are under-served by today's solutions. But too many of us rely on reports or anecdotes from others instead of being face-to-face with potential customers.

Problem discovery isn't actually difficult... you just have to observe.

Learn more about problem discovery in my free ebook, "Customer Interviews: A Field Guide."

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Noticing problems

"You can observe a lot, just by watching."—Yogi Berra

Our job—as product managers and entrepreneurs—is to notice problems. After all, problems exist; customers are under-served by today's solutions. But too many of us rely on reports or anecdotes from others instead of being face-to-face with potential customers.

Problem discovery isn't actually difficult... you just have to observe.

Learn more about problem discovery in my free ebook, "Customer Interviews: A Field Guide."