Clicky

MANAGING THE BUSINESS OF SOFTWARE

User Personas in Product Management

Phone 1662579 1920

build launch scale logoUser Personas can help product people really define who they're building their product for. Instead of thinking of your customer as a demographic, a user persona helps you visualize and define an actual *person*.

In this episode of the Build Launch Scale podcast, Steve Johnson explains how we can best create and leverage user personas when building products. 

Listen to the full podcast here.

Return to Blog

User Personas in Product Management

build launch scale logoUser Personas can help product people really define who they're building their product for. Instead of thinking of your customer as a demographic, a user persona helps you visualize and define an actual *person*.

In this episode of the Build Launch Scale podcast, Steve Johnson explains how we can best create and leverage user personas when building products. 

Listen to the full podcast here.