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Video: Products Solve Problems

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At Under10, we make a big deal about personas and problems. We’re always asking, “What problem does this solve and for whom?”

I'm told that short-form video content is the future. Here's video from Under10 Playbook that explains the importance of problems.

Don’t ask customers what features they need; understand what problems your customers (and potential customers) experience so your team can design a brilliant solution. 

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Video: Products Solve Problems

At Under10, we make a big deal about personas and problems. We’re always asking, “What problem does this solve and for whom?”

I'm told that short-form video content is the future. Here's video from Under10 Playbook that explains the importance of problems.

Don’t ask customers what features they need; understand what problems your customers (and potential customers) experience so your team can design a brilliant solution.