Video: Products Solve Problems
![Video: Products Solve Problems Phone 1662579 1920](../../under10/website/2017/04/phone-1662579_1920.jpg)
At Under10, we make a big deal about personas and problems. We’re always asking, “What problem does this solve and for whom?”
I'm told that short-form video content is the future. Here's video from Under10 Playbook that explains the importance of problems.
Don’t ask customers what features they need; understand what problems your customers (and potential customers) experience so your team can design a brilliant solution.