You Have 8 Seconds
I can't recall where I found this—I thought it was in yesterday's email digests but now I can't find it. Happily, the graphic sources Nathan Bernard of The Next Web who shares this insight about attention spans.
Our attention span is now shorter than a goldfish.
That makes it even more important to be succinct and direct in your customer communications—beginning with your product positioning and value propositions.
Combine skimming instead of reading with short attention span, your writing must be pithy and to the point.
As Strunk and White wrote in The Elements of Style: "Rule 17. Omit needless words! Omit needless words! Omit needless words!"