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MANAGING THE BUSINESS OF SOFTWARE

Webinar: The 3 Roles of Product Management

3roles

Welcome to product management—whatever that is.

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it a planning role or a support role? Often, the role is defined largely by others. Many in product roles are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.

Highlights

  • A better metaphor for product manager
  • Is the product manager a "mini-CEO"?
  • A simple tool to determine which activities are product management

In this session, we examined many product activities and artifacts for product strategy, planning, and growth, and introduced a simple tool that you can use in your organization to clarify the roles of product management and others.

Download a one-page PDF of the Under10 Roles Worksheet.
Download The 3 Roles of Product Management Presentation
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