Clicky

MANAGING THE BUSINESS OF SOFTWARE

Sample session

The Roles of Product Management

Welcome to product management—whatever that is. What is the definition of this critical role?

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it a planning role or a support role? Often, the role is defined largely by others. Many in product roles are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.

In this lesson, we explore the roles of product management: strategy, planning, growth, and support.