MANAGING THE BUSINESS OF SOFTWARE

Webinar: Getting Customer Insights to Drive Your Decisions

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Getting Customer Insights to Drive Your Decisions

Nature has given to men one tongue, but two ears, that we may hear from others twice as much as we speak.Epictetus.

The key to understanding your client’s “jobs to be done” is first-hand knowledge of the market and its problems, yet many product managers claim to be too busy to visit customers.

In this session, Debbie Pierce from Nitromojo and Steve Johnson from Under10 Playbook discussed why product managers must visit customers (and potential customers) and why this critical activity cannot be done by sales people.

Want more on customer interviewing?

Get the (free) ebook, Customer Interviews: A Field Guide from Under10.

From Nitromojo, check out "10 Things Your Customers Want To Tell You (If Only You Would Ask)" (free with registration).

Watch the recorded session



About the Session Leaders

Steve Johnson will be joined by Debbie Pierce of Nitromojo. 

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