THE BUSINESS OF MANAGING PRODUCTS

Webinar: Getting Customer Insights to Drive Your Decisions

Workplace 1245776 1920

Getting Customer Insights to Drive Your Decisions

Nature has given to men one tongue, but two ears, that we may hear from others twice as much as we speak.—Epictetus.

Join us for a spirited session on gaining customer insights. The key to understanding your client’s “jobs to be done” is first-hand knowledge of the market and its problems, yet many product managers claim to be too busy to visit customers. In this session, we’ll discuss why product managers must visit customers (and potential customers) and why this critical activity cannot be done by sales people.

Topics we'll explore 

  • Why product management is the voice of the customer
  • Who to interview (Personas)
  • When you will get the most insight (and when not to contact customers) 
  • How Qualitative methods drive the Quantitative
  • Why a phone call is often better than face-to-face
  • When and How to leverage your sales people and channel partners
  • Ten great questions 

Who Should Attend

Product executives including CPO, CTO, VP of Product Management, VP of Marketing, and other senior titles as well as product managers, product owners, and others who define and deliver products.

About the Session Leaders

Steve Johnson will be joined by Debbie Pierce of Nitromojo. 

Debbie Pierce is a sales and marketing expert who helps companies grow through strategic market and product development, integrated marketing and new business development campaigns, sales and marketing process improvement and customer/channel relationship management. Prior to NitroMojo, she owned a B2B marketing agency and continues to help companies thrive through the development of strong End Customer relationships and exceptional new products. Learn more at www.nitromojo.com

 

Sign up now

Return to Events