Customer Interviews: A Field Guide
Every marketing person will tell you that customer interviews provide deep insights on the product, its promotion, your sales team effectiveness, and your company strategy. What they often fail to do is explain, exactly, how to conduct an interviewing program.
Customer Interviews: a field guide includes:
- Part 1: Preparing for interviews
- Part 2: Conducting the interview
- Part 3: Analyzing what you’ve learned
You’ll be amazed at how much information clients will share—if only someone cares enough to ask. If you want to know what customers are saying, just ask ‘em!
To learn how product leaders use customer interviews to drive product success, download the ebook today.
About Steve Johnson
Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams. Learn more at www.under10playbook.com
In his spare time, Steve enjoys making music, and has an album available on iTunes. Check out Steve’s music at notExactlySteve.com