Products today often are released through the heroics of individual team members instead of using a consistent idea-to-market method.

It’s difficult to get product teams on the same page using the same language. Some team members have attended training sessions; some haven’t. Some have been managing products for years; some are new. Many struggle to implement popular product management frameworks and methods without clear roles and responsibilities guided by a consistent process. 

Most organizations need a small number of living documents—fewer than 10—to manage their products and services. The most effective organizations favor minimal process, brief artifacts, and simple worksheets.

Don’t you?


Here's what works

A product team empowered with the methods, skills, and tools to succeed.

The Under10 Playbook approach is simple. With decades of experience, we’ve identified the core elements of defining and delivering products. Under10 combines method with software to give you an approach that works. We apply these principles to your products with highly interactive workshops and webinars, and store the results online in your cloud-based product playbook.

From business planning to product launch, Under10 promotes a nimble approach for managing products, empowering your team to work smarter and collaborate better with development and marketing teams.

At Under10, we help product teams apply industry best practices to their portfolio of products with proven tools and methods, customized to your top organizational priorities.

What's next?

Get started creating a world-class, business-oriented product team with Under10.