![Urban 438393 1920](../../under10/website/2016/09/urban-438393_1920.jpg)
You know the worst thing that can happen with a new product? You get some customers. Not none. Not a lot. Just a few. And now you have a bad idea that must be supported and maintained and explained.
To create the ideal buyer profile, we perform a customer profitability retrospective. From this, we can create a set of ideal customer profiles and align the company’s development, marketing, and sales programs around this ideal profile.