THE BUSINESS OF MANAGING PRODUCTS
By Steve Johnson
Every marketing person will tell you that customer interviews provide deep insights on the product, its promotion, your sales team effectiveness, and your company strategy. What they often fail to do is explain, exactly, how to conduct an interviewing program.
Customer Interviews: a field guide includes:
You’ll be amazed at how much information clients will share—if only someone cares enough to ask. If you want to know what customers are saying, just ask ‘em!
To learn how product leaders use customer interviews to drive product success, download "Customer Interviews: A Field Guide."